Our 4 step creative process will transform your business.
We’re not only giving you a great logo and color family – it’s all backed by well documented strategy that will work for your business now and in the future.
We take clients through a Strategic Brand Development Process before we ever get started on the design work – this means that design decisions map back to your goals and brand attributes. One of the great outcomes of our process is that you are able to narrow your focus and streamline your decision making process. Our creative, strategy based design work is a collaborative process that will elevate your business.
4 STEP APPROACH
STEP ONE
EXPLORE
We get to know your business. We begin the brand strategy process. We take a look at your current mission and vision. We audit your brand and look for opportunities. We are not an agency, there are no account reps, you work directly with our creative team.
STEP TWO
DEVELOP
In the develop stage we engage you in creative strategy sessions that will uncover your brand’s values, attributes, personality and voice. These will guide the next stage of creative work.
STEP THREE
CREATE
We take everything we learned in the EXPLORE AND DEVELOP stages and go to work creating your Brand Book and Style Guide. This is the fun stuff – logo design, typefaces, colors, illustration style and photography make up your Visual Identity System.
STEP FOUR
EXTEND
Finally we get to share all of our hard work with the world! Your website goes live, collateral is printed, audiences are engaged. Your brand is born.